How does Johnnie Walker choose their colors?

Color Wars: The Story Behind The Different Johnnie Walkers

Color Wars: The Story Behind The Different Johnnie Walkers

SpoonFed: Via Food Republic

Everyone knows Johnnie Walker. From your standard Johnnie Red all the way up to that rare and beautiful beast known as Johnnie Blue, scotch drinkers are on a first-name basis with the good Mr. Walker no matter what color label they drink. Now there’s a new color in the portfolio, an 18-year-old blend they’re calling Platinum, with bottles hitting shelves all over the country, I just had to ask: how does Johnnie Walker choose their colors?

To find out, I spoke to Jim Beveridge (yes, that’s his real name), the master blender for Johnnie Walker and the mastermind behind the newest color in the collection. For the most authentic experience, imagine Beveridge’s voice with a thick Scottish brogue.

Platinum just made sense.
“This one just seemed like a no-brainer. It seemed obvious — it’s about the idea of being a contemporary, 21st-century style, following that tradition of private blending and preciously aged whiskies. It’s all about getting quite precise combinations of flavors. That all takes you to platinum, you know? What color would match all of that?”…READ FULL STORY

 

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