East Borough Launches Vietnamese-Inspired Weekend Brunch

American Gonzo Food Corporation’s second concept unveils daily Happy Hour

and Saturday and Sunday brunch

Curry shrimp bun (Photo by Krista Simmons/LAist)

Curry shrimp bun (Photo by Krista Simmons/LAist)

Restaurant pioneer Paul Hibler announces brunch offerings on Saturday and Sunday from 11:30 a.m. to 3 p.m. at East Borough, the new “Fraîche Vietnamese” restaurant in Culver City. Executive Chef Chloe Tran, and Co-Founder and General Manager John Cao created the weekend menu, which features Egg Banh Mi with scrambled eggs, French baguette, cilantro, cucumbers, and chili; Pan Perdu (Vietnamese French toast) with custard, French baguette, Saigon cinnamon, sweetened condensed milk, and kumquat marmalade; Oxtail Daikon Hash with braised oxtail, daikon hash, chili, bok choy, two fried eggs, and Sriracha hoisin aioli; and Pho with beef brisket, green onions, cilantro, bean sprouts, and Thai basil.


East Borough’s rendition of Happy Hour named Communal Hour offers moderately priced dishes every day 3-6 p.m., Sunday-Wednesday 9 p.m.-close, and Thursday-Saturday 9:30 p.m.-close. The menu includes Daikon Frites with Sriracha hoisin aioli; Grilled Pork Bahn Mi with cucumbers, cilantro, pickles, chili, and aioli; Imperial Rolls (fried pork & taro rolls) with herbs, and nuoc mam; Kale Salad with toasted coconut, pickled mango, and cashews; Vermicelli Stir Fry with bok choy, black bean sauce, and samba; Salt & Pepper Squid with fresno chili, rau ram, and pickled lime aioli; and Pork Belly & Egg with pickled mustard greens and jasmine rice. A beer and wine list is also offered during Communal Hour.


WHEN:           Brunch:

Saturday-Sunday       11:30 a.m.-3 p.m.

Communal Hours:

3-6 p.m. Daily

9 p.m.-close Sunday-Wednesday

9:30 p.m.-close Thursday-Saturday

WHERE:         East Borough

9810 Washington Blvd.

Culver City, CA 90232





East Borough is the first concept from Paul Hibler, founder of Pitfire Artisan Pizza, Jason Neroni, Executive Chef of Superba Snack Bar, and John Cao and Chef Chloe Tran, two entrepreneurs and co-owners of the original East Borough in Orange County. In the heart of Culver City, the restaurant offers an innovative interpretation of French-Vietnamese cuisine, while still respecting the traditions of Southeast Asian cooking. Tran, who studied interior design and worked professionally in the field of restaurant design at Orange County’s Hatch Design Group, developed the design of East Borough with Hibler, who is known for the award-winning, progressive design and neighborhood-friendly atmosphere of all his concepts. East Borough is the second incarnation of American Gonzo Food Corporation, a restaurant incubator concept by Hibler. East Borough is located at 9810 Washington Blvd. in Culver City. Featuring a full bar, the eatery is open daily for lunch, dinner and communal hours, and for weekend brunch. For more information, visit www.east-borough.com or the restaurant on Facebook or Twitter.



American Gonzo Food Corporation was developed by Paul Hibler, a hospitality innovator known for delivering uncompromising standards at good value. The innovative restaurant group assembles teams of chefs, designers, and entrepreneurs to collaborate on the development of dining concepts and emerging brands. The company’s name draws its name from “Gonzo” journalist Hunter S. Thompson, whom Hibler credits with representing honesty and accountability in a somewhat countercultural context—qualities that bode well for independent restaurant ventures. American Gonzo Food Corporation is behind Superba Snack Bar, acclaimed Venice pastaria and the company’s first venture; East Borough, a French-Vietnamese restaurant which opened in Culver City in January 2014; as well as Pie Society, a speakeasy-style bar connected to Pitfire Artisan Pizza in Costa Mesa, CA.