The new “Fraîche Vietnamese” restaurant hosts a festive Lunar New Year celebration complete with a family-style menu to inspire luck and prosperity

interiorEast Borough, the second incarnation of American Gonzo Food Corporation, toasts the Lunar New Year with its first annual Tet Festival, or Vietnamese New Year, on Friday, January 31 beginning at 5:30 p.m. Paul Hibler, owner of Pitfire Artisan Pizza and Superba Snack Bar, Jason Neroni, executive chef of Superba Snack Bar, and John Cao and Chef Chloe Tran, founders of the original East Borough concept in Costa Mesa, invite Angelenos to commemorate the most important of Vietnamese holidays at their new Culver City restaurant.

The Tet Festival menu ($45 per person) features family-style platters with dishes designed to foster prosperity for the New Year, including Roasted Pig Baos, Beef Tartar, Pork Cracklings, Vietnamese Slaw, House Pickles, and Che, a Vietnamese fruit salad in coconut milk. The regular dinner menu will also be available. To add to the festivities, the eatery will be decked out with bright red lanterns and cherry blossoms to usher in a lucky Year of the Horse.

East Borough is the first concept from Paul Hibler, founder of Pitfire Artisan Pizza, Jason Neroni, Executive Chef of Superba Snack Bar, and John Cao and Chef Chloe Tran, two entrepreneurs and co-owners of the original East Borough in Orange County. In the heart of Culver City, the restaurant offers an innovative interpretation of French-Vietnamese cuisine, while still respecting the traditions of Southeast Asian cooking. Tran, who studied interior design and worked professionally in the field of restaurant design at Orange County’s Hatch Design Group, developed the design of East Borough with Hibler, who is known for the award-winning, progressive design and neighborhood-friendly atmosphere of all his concepts. East Borough is the second incarnation of American Gonzo Food Corporation, a restaurant incubator concept by Hibler. East Borough is located at 9810 Washington Blvd. in Culver City. The eatery is open for lunch and dinner and features a full bar. For more information, visit www.east-borough.com or the restaurant on Facebook or Twitter.


WHEN:           Friday, January 31, 2014

5:30 p.m. – 11:00 p.m.


WHERE:         East Borough

9810 Washington Blvd.

Culver City, CA 90232