Kraft Dims Artificial Glow Of Its Mac And Cheese

After decades of warming our bellies with the unnaturally orange glow of  powdered cheese, Kraft food is changing its recipe.

SpoonFed: Via NPR

Kraft Foods plans to remove artificial food coloring from mac and cheese products that are marketed for children, starting early next year.

Company spokesperson Lynne Galia told The Salt that the artificial dyes will be replaced with colors from spices such as paprika, annatto and turmeric. But she denies this is a response to an online petition asking the company to stop using the dyes in mac and cheese.

“We’ve been working on this relaunch for quite some time,” Galia says. “It is completely in line with our company’s ongoing effort to deliver better nutrition in our products.” [...] read more


Here are the 14 new “natural colors or no colors” products Kraft now offers:

Organic White Cheddar
Organic Cheddar
White Cheddar
Cheese Alfredo
Deluxe Original Cheddar
Deluxe Four Cheese
Deluxe Sharp Cheddar
Homestyle Creamy Parmesan Alfredo
Homestyle Sharp Cheddar and Bacon
Homestyle Classic Cheddar
Homestyle Hearty Four Cheese
Homestyle Bowl Southwest Tortilla
Homestyle Bowl Creamy Broccoli with White Cheddar
Cup Alfredo