The Macallan Commissions Elliott Erwitt’s

SpoonFed: Via PR Newswire

Elliott Erwitt’s Great Scottish Adventure: The World’s Most Influential Living Photographer Puts the Focus on the Heartland of The Macallan

For the fourth edition of its award-winning Masters of Photography series, The Macallan –  single malt whisky – has commissioned the most influential living photographer, Elliott Erwitt to capture the spirit of its heartland in his ‘Great Scottish Adventure’. The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.

The Masters of Photography: Elliott Erwitt Edition is The Macallan’s most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed 11″ x 14″ Elliott Erwitt print captured during his Scottish adventure.  Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030 packs. 320 of these are allocated for the US market. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during his trip, with a 375ml handmade glass flask containing a never before released single cask malt whisky concealed within its pages.

Erwitt’s rarefied ability to instinctively visualize and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including  the incredibly poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits. [...] read more