Pinkberry Adds Mobile Payments

SpoonFed: Via Mobile Commerce Daily

Pinkberry recently updated its iOS mobile application with new features such as mobile payments and Passbook integration, allowing for a quicker way to pay for frozen yogurt in-store.

The Pinkberry pinkcard app is available for free in Apple’s App Store and Google Play, but the newest version with payment capabilities has only rolled out on iOS as of now. In addition to offering mobile payments, the pinkcard app lets consumers combine accounts and earn rewards as well as easily send egift cards to friends.


“The focus of the updated app was to continue to add value to our customers’ experience,” said Laura Jakobsen, senior vice president of marketing and design at Pinkberry, Santa Monica, CA. [..] read more

The updated pinkcard app lets consumers scan to pay for frozen yogurt and earn rewards. The new app as an improved design as well as product highlights.

Once a consumer downloads the pinkcard app, he or she can load money onto a card. Consumers can also choose to have the app auto-reload money onto the card. [...] read more