Viceroy to Open New York Property

SpoonFed: Via PR Newswire

Viceroy Hotel Group announced today the opening of Viceroy New York, marking the next generation of luxury hospitality and the company’s first branded property in Manhattan. Uniting the hottest names in hotel development, architecture, design, nightlife and cuisine, the hotel is a haven for travelers seeking individuality coupled with a new interpretation of modernity. Feeding off the vibrancy of the city that never sleeps and the iconic bustle of West 57th Street, Viceroy New York sets a new bar for modern Manhattan hoteliers.

Bringing back the practice of putting one firm in control of both the building’s architecture and the hotel’s interiors, Viceroy New York has partnered with powerhouse design firm Roman and Williams to create a game-changing hotel that breaks the mold of typical midtown properties, catering to the most discerning tastemakers and trendsetters through a unique downtown aesthetic – without compromising on uptown sophistication. Roman and Williams has designed a building whose disciplined architecture gives it structure and clarity. Details such as over-scaled, fluted, cast-glass bricks at the street level, brass fluting at the base, and black muntined windows recall the neighborhood’s pre-war structures and the glamour of nearby iconic locations.

Roman and Williams’ principal Stephen Alesch explains, “The building is laid out on a grid between two simple flanking walls; vertical steel struts run up the entire face of the building, which are the exoskeleton used to express structure. These are benchmarks of a Miesian approach. However, there is something unique about our method. Our grid of Neo-Miesian design looks further back with the choice of casement windows and muntins. So in fact, it is more pre-Mies than Neo-Miesian.”

Robin Standefer, another of the firm’s principals, adds, “We were inspired by film noir; notoriously stylish, a collision of the old world and the new world. That’s where we want to be and that’s what we want to share with people.”

The timeless space boasts a striking double-height lobby, bespoke interiors and sweeping public spaces – which are enhanced by an exclusive custom fragrance created by scent curators 12.29. Viceroy New York’s grand, yet understated, public spaces feature a combination of custom-designed and vintage elements, and signal the revival of the use of figured stone, a common element of New York City’s 20th century buildings that has since faded to obscurity. Roman and Williams has embraced the elegant and natural quality of Paonazzo marble by incorporating it as a key design element throughout the property. The hotel also features a fully equipped business center – including a meeting room, boardroom and function areas all complete with A/V capabilities – as well as a world-class Technogym fitness center and indoor swimming pool. At the rear of the lobby, the hotel’s library is the home to a selection of hand-picked books, as well as Gerber Group’s “cartender,” which kicks off happy hour nightly with complimentary samples of inventive and seasonal “off-the-menu” cocktails from a vintage bar.

Viceroy New York offers 240 luxury guest rooms throughout 29 stories, many of which showcase sprawling views of Central Park. With floor-to-ceiling windows tailored in exotic woods, supple leather and a mix of metal accents, each room features top-of-the-line amenities, including Beats by Dr. Dre™ Beatbox Portable™ audio sound systems, Sferra linens, Neil George spa products, illy coffee machines and custom curated mini-bars featuring top-shelf offerings like Vosges Haut-chocolat, Mash soft drinks and Hudson Whiskey. Guest rooms also provide hotel-branded smartphones with Viceroy Connect, a custom app that allows guests to control every aspect of their stay – including in-room elements, outside communication and concierge services. The hotel will also provide guests with personal training services.

“Today’s much anticipated opening of Viceroy New York marks an extremely proud day for our  brand, and we look forward to welcoming our many loyal guests who have been eagerly anticipating the unveiling of this unique hotel” said Bill Walshe, CEO of Viceroy Hotel Group.  “We have an extraordinarily talented team at the hotel, and we are also thrilled to collaborate with Scott Gerber and Marc Murphy who are creating amazing bar and restaurant experiences”. [...] read more