Whole Foods Market launches Whole Paws premium line of pet food

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SpoonFed: Via PR Newswire

Whole Foods Market® (NASDAQ: WFM) is introducing Whole Paws, an exclusive line of premium value pet food, that features 24 products for dogs and cats. The line includes an assortment of items, ranging from grain-free adult dog food and training treats to indoor cat formula and litter with baking soda.

“Premium pet food is the fastest growing segment in the pet food category,” said Mitch Madoff, global exclusive brands coordinator at Whole Foods Market. “We know how much our customers care about what they feed their pets, so we’re glad to offer a new line of products with premium ingredients at a value price.”

According to Mintel market research, about 79 percent of pet owners consider the quali­ty of pet food to be as important as the qual­ity of human food. READ MORE

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